SAMSUNG AND LIONSGATE TEAM UP TO BRING EXCLUSIVE CONTENT AND EXPERIENCES TO FANS IN THE LEAD-UP TO THE LAUNCH OF
THE HUNGER GAMES: MOCKINGJAY – PART 2 ON NOVEMBER 20TH
Alliance Features Access to Exclusive Content Debuting on the Galaxy Tab S2 and Immersive Hunger Games Virtual Reality Experience with Samsung Gear VR
SANTA MONICA, Calif. and NEW YORK, SEPTEMBER 29, 2015 – Lionsgate (NYSE: LGF), a premier next generation global content leader, and Samsung Electronics America, Inc. have teamed up once again to give fans access to exclusive content and experiences leading up to the November 20th worldwide launch of The Hunger Games: Mockingjay - Part 2, the final installment of the global blockbuster The Hunger Games franchise. Building on the alliance established for The Hunger Games: Mockingjay – Part 1, Samsung and Lionsgate will expand the world of The Hunger Games with exclusive content and state-of-the-art virtual reality technology.
From October 2-4, fans who visit the Samsung Experience Shops inside more than 1,000 Best Buy locations can view a never-before-seen final trailer on the Galaxy Tab S2, get a sneak peek at an immersiveThe Hunger Games virtual reality experience with Samsung Gear VR and check out the exclusive new Mockingjay app. Additionally, consumers who purchase the Galaxy Tab S2 will be given a digital download of the first three films in the Hunger Games franchise, redeemable via Samsung+, the premier customer service and loyalty app for Galaxy owners to get the most out of their devices. For participating Samsung Experience Shops locations, visit www.Samsung.com/mockingjay.
During October 9-11, The Hunger Games Virtual Reality Experience powered by Samsung premieres in its entirety at an event in New York City. Fans will be taken on a 6-minute, 360-degree immersive journey through some of the defining moments of The Hunger Games film franchise using the Samsung Gear VR headset. The VR experience takes viewers through Katniss’ journey throughout the The Hunger Games series.
To celebrate The Hunger Games and its global fandom, Lionsgate and Samsung will present The Hunger Games Tribute Awards. The Tribute Awards will honor the best of the series and the internet as voted on by the fans, by recognizing inspired fan art in a variety of categories such as Best Film Parody Video and Best Fan Costume. The Tribute Awards will culminate with a global fan appreciation event at the Samsung Studio Los Angeles on October 31st, where the franchise’s most loyal fans will be acknowledged for their dedication and the cast of The Hunger Games: Mockingjay – Part 2 will reminisce on the series as it comes to an end. Fans across the world will be able to experience the event when it is available online after it concludes at Tribute.The HungerGames.movie.
“Our goal is to create new and exciting experiences for consumers,” said Joanne Lovato, vice president, Brand and Entertainment Marketing at Samsung Electronics America. “Through our continued partnership with Lionsgate, we look forward to sharing exclusive content with fans and giving them never-been-seen-before footage from the entire Hunger Games series, including the upcoming Mockingjay – Part 2.”
“We’re thrilled to continue our partnership with a consumer technology leader and innovator like Samsung to create unique ways to engage The Hunger Games fans that extend the brand beyond the screen,” said Paula Kupfer, Senior Vice President, Global Partnerships and Promotions, Lionsgate. “The Tab S2 sneak peek and Gear VR experiences in this promotion offer unique and engaging opportunities for fans to become immersed in the world of The Hunger Games while also building excitement for the November 20th global launch.”
The Hunger Games: Mockingjay – Part 2 will have its gala US premiere in Los Angeles. On the red carpet, Samsung will have an exclusive fan bleacher section to reward certain Galaxy owners and The Hunger Games fans with experiencing the premiere.
The blockbuster The Hunger Games franchise has already grossed more than $2.3 billion at the global box office and The Hunger Games trilogy of books has sold over 82 million copies.